Hongye Technology has gone through more than ten years; looking back on the past, I am full of emotion, and looking forward to tomorrow, my heart is full of excitement. Since its establishment in 2004, my entrepreneurial colleagues and I have experienced the ups and downs of the company, from obscurity to the industry leader, from the hot sale in the domestic market to more than 50 countries on five continents. Despite various difficulties, what is gratifying is that the original wish of creating Hongye Technology has been initially realized - to challenge the monopoly position of similar products in Europe in the domestic market, and to create a resounding market brand that is well-known in domestic and foreign markets.

Our company is a professional manufacturer of automatic control paper cutters. More than a decade ago, most of the machines in the domestic market came from Europe, Taiwan, Japan, and the Philippines, and there were few domestic manufacturers. By chance, I broke into this industry with the courage of a new born calf to dare to be the first in the world, and with the ambition of "what others can do, why can't I do it". At first, in a simple factory rented in Baoan, Shenzhen, a dozen colleagues overcame many difficulties to start their own business. They started from repairing old machines and acting as sales agents for overseas machines. In early 2004, they moved into a single-family factory of nearly 5,000 square meters. Entered the stage of product design and production, and gradually clarified the company's goal - to set up a factory producing large-scale paper cutters and create its own brand; the gradually clear goal led us on the right track.

In 2009, while developing continuously and rapidly, we insisted on the marketing strategy of "excellent brand, humanized service", and continuously increased market development, marketing services and promotion efforts, so that the marketing network and the The market share has been strongly consolidated and developed rapidly; in 2011, the company expanded and expanded, and invested in the construction of an industrial park covering an area of ​​nearly 45,000 square meters in Qiaotou Town, Dongguan City, an important town in the domestic printing industry. It was also officially put into use in 2016. The annual production of three types of paper cutter products of more than ten specifications and models, the number of which reaches more than 350, and the production capacity ranks first in the country. With the continuous expansion of the scale, while doing a good job of its own brand CHM, we hope to make greater efforts for the development of machinery manufacturing in the pre-printing paper processing industry.

In the past ten years, the annual capital investment in new product research and development accounted for more than 10% of the operating income, and obtained 32 patents of various types （如：ZL200420088312.4，ZL200420083405.8，ZL200420088519.1，ZL200730171780.7，ZL200730171781.1，ZL200730171779.4，ZL200820092292.6，ZL201030122288.2，ZL201120104198.X，ZL201120104215.X，ZL201120104227.2，……. )

The industry believes that: the innovation of our company's multiple technology research and development patents has played an immeasurable role in promoting the development of the domestic "pre-printing paper processing machinery industry"; at the same time, it has also cultivated three generations of products in this industry. Technological elites and a large number of technical backbones, among which scientific and technological personnel with independent research and development capabilities and performance account for about one-third of the entire industry, driving the scientific and technological progress of the entire industry; Among dozens of peer companies across the country, it was once respected by peers as "the Whampoa Military Academy in the paper cutter industry".

Hongye Technology was certified as a high-tech enterprise in Shenzhen in 2009, and was upgraded to a national high-tech enterprise in 2013. In 2014, it was fortunate to be invited by the National Standardization Committee to formulate and write the slitting machine industry standard (JB). 's enterprise.

During years of hard work, we have gradually clarified the value pursuit of running an enterprise: creating value for customers, providing a platform for employees, and realizing benefits for the enterprise; in the future, we will continue to uphold this pursuit and commitment and continue to work hard. .

At present, CHM products are accompanied by the continuous expansion of the enterprise market, the exponential expansion of production space, and the rapid improvement of productivity, making the pace of going abroad to be bigger, more stable and firmer. As of 2015, customers have spread to more than 50 countries on five continents. These achievements all show that the concept advocated and adhered to by the company for many years is correct - to continuously win the trust of the market with high-quality quality and excellent service, adhere to the corporate culture purpose of integrity-based, and serve the enterprise and society. The sublimation of the inner world in the life experience.

Years of entrepreneurial experience have given us a strong sense of following the laws of the market. We believe that only by acting in accordance with the laws of the market can we lead the company to advance in the market storms. Therefore, my colleagues and I firmly believe that no matter in the good or bad times of enterprise development, we can always hold the attitude of revering the market, respecting the market, studying the market, and adapting to the changes of the market with the attitude of being on a cliff and walking on thin ice. guide the progress of the enterprise.

Years of hard work in the market have inspired us to put the research and development of marketable and market-leading products in the first place in the operation of the enterprise, which is the key to the success of the enterprise. For products, we have always adhered to the progressive technical work policy of "research and development, production, and perfection"; at the same time, we adhere to the principle of quality control to guide the procurement, production, and after-sales service links, so that CHM products have long been trusted by market customers. Get the approval of customers and the default of peers.

In recent years, as our products continue to sell well and are highly praised by customers, they have been copied by large and small machinery manufacturing enterprises. At the same time, the paper industry and paper market we depend on have also experienced The changes have led to the transition from an upward market environment to a passive and even downward market environment. In addition, we have completed the second wave of corporate expansion under such a large climate, which has caused our market to show pressure and disharmony, and there has been a short period of time. Apprehensive, but soon regained his composure.

"Strength comes from scale, quality comes from professionalism" The company has a professional and senior design and development elite team, an experienced and first-class service engineering maintenance team, a skilled and excellent production and installation technical team, rigorous scientific With the advanced quality management system, CHM products still have nearly 100 improvements every year to prove that we have lived up to the expectations and trust of our customers.

After several months of conscientious summary and careful thinking, the future direction of enterprise development has been re-determined: go out! To embark on a new path of internationalization and export in a small business and a large market. Compared with most domestic peers and competitors, we not only have the accumulation and experience in the export market, but also have the brand precipitation in the export market, and also have the soft power of "going out" and have the initial conditions for "going out".

The "One Belt, One Road" strategy proposed by the state pointed out the direction for our company to formulate the "going out" development policy and gave us the determination to adjust the development direction: the cooperation of more than 60 countries along the "One Belt One Road" The paper machine market is no stranger to our CHM brand; we have already met many business partners, and our products have a solid market influence; we only need to formally determine "going out" as our long-term market development strategy in the future and carefully detail it. to execute. As a paper cutter manufacturer and an enterprise that has entered the international market, we should pay special attention to the practical significance of the country's "One Belt, One Road" development strategy.

The market cooling-off period in the second half of 2015 prompted us to seriously summarize and review the 13-year entrepreneurial process. The industry in which our products are located belongs to the machinery manufacturing industry of the pre-printing paper product processing industry; about five years ago, China's paper industry took over the paper production capacity abandoned by developed countries and turned into the world's first paper-making power, which also gave birth to the pre-printing paper industry. The rapid growth of the paper processing machinery industry, our Hongye Technology Co., Ltd. has grown into the first in the industry in this tide. It is also because the market situation is very good that investment manufacturers in the same industry rush up and swarm, and soon become a vicious competition situation with many small factories. After 2014, the supply of products exceeded the demand, and the whole industry fell into a vicious circle of price competition. Many peers competed for price and did not hesitate to cut corners, shoddy products, and maliciously poach R&D talents. There were frequent incidents of counterfeiting neighboring products and stealing designs from peers. , we are also suffering.

So far, our Hongye Technology system has completed a reasonable market layout in China, and the framework of the next development blueprint is to set up four overseas markets for the European market, the India-Pakistan subcontinent, the East Africa and South Africa market and the Latin American market. service base. The service base is planned to be put into service one after another from 2017 to 2019. At the same time, a production enterprise of key components is established in a certain place overseas to provide core components to overseas enterprises.

Our planned overseas service base will provide the local market with products that are marketable and have smooth production and sales, so that the expansion of the market is proportional to the economic growth of the enterprise. At the same time, overseas production bases will also expand product lines in line with the local market. Domestic Hongye Technology-Junxing Machinery will provide the research and development design of new models for the market demand ahead. Five years later, Hongye Technology will become a more famous star in the market.

During the entire development process, we will also introduce the power of the capital market to list the entire Hongye Technology-Junxing Machinery overseas and build it into a listed company to provide new impetus for subsequent development. .

Looking forward to the next five years, my colleagues and I will initially realize an entrepreneurial ambition and the development dream of a small machinery manufacturing enterprise. For this, I will try harder.

Our development plan determines that when overseas service bases are established, they will become the bases for the introduction of "printing and packaging integration" post-processing market projects based on local market demand, and will also become the bases for introducing new projects. platform, expand the market acceptance ability and expand the function of value reconstruction. That is, the virtuous recycling function of the popular "chicken and egg, egg and chicken". This strategic development path is expected to be realized in two more five-year plans.

In another ten years, we will realize the "dream" of a small manufacturing enterprise group, and the production capacity and output value will be more than 10 times that of the present. Our "Hongye Technology CHM" brand, which we have carefully honed over the years, will truly become a well-known brand in the market.

In order to realize my dream of starting a new business, I will lead my team to formulate and gradually implement our 2016-2020 blueprint.

First of all, we must assess the situation in a timely manner, adjust or even break the shackles of the original work habits, and constantly update our concepts. As a famous domestic military theorist pointed out: "The most important steps to update the concept are two steps: realizing that the concept is soft power, but it is decisive, realizing the constant self-denial and strong advanced consciousness." Take this kind of "constant self-denial and strong advanced consciousness" as the guiding ideology for re-education for me and my team, and as the focus, starting point and foothold to create a new situation. We must unremittingly study the development concept of modern advanced enterprises, learn the successful experience of current advanced enterprises, especially learn to learn from the failure cases of pioneers, and translate them into behavioral nutrition for this enterprise to reduce the cost of moving forward. We are confident to quickly get out of the market trough and start a second business.

To do a good job in the transformation and upgrading of the current enterprise is really a lot of things, but it is summed up as follows: grasping a red line is concept renewal, reform and innovation; grasping a systematic project is comprehensive quality control ; Do a good job in the transformation and improvement of the three key departments, "cost reduction", "fund management and control", "marketing reengineering". In the implementation process of this work outline, always establish and implement new ideas, new ideas and new measures as a lasting enterprise culture reengineering project. Corporate culture reengineering must always be at the top of our work.

"Thoughts must be revolutionized, ideas must be renewed", we must "see what everyone can see", and then think about what no one has thought of. This is a famous saying summed up by a domestic military theorist, and it will become the general outline of our corporate culture reconstruction. Because of the implementation of the next "going out" strategy and the realization of the next development strategy blueprint, it can only be realized by the joint efforts of Hongye Technology colleagues.

As an investor in a manufacturing enterprise and a manager in a modern industrial enterprise, I deeply feel the importance of learning. I will continue to learn in my work practice to realize my pursuit step by step, and work hard to establish a successful enterprise brand in the machine manufacturing industry. In the future, after an enterprise obtains a certain value, the enterprise does not belong to the enterprise itself, but belongs to the society. It is hoped that various methods will be used to repay the society. Only by taking it from the people and using it for the people can the survival value of the enterprise be reflected.

The "Second China Post-press Integrated Solutions Promotion Conference" reunited ten companies and eleven brands of Shengding Group, and once again demonstrated to the domestic and foreign markets the advantages of this market operation consortium. The charm of the market and the cohesion within the consortium and the new form of enterprise symbiosis and coexistence. From the market theory, it is undoubtedly an innovative model and an innovative attempt. Whether it can attract the attention of the theoretical circle is another topic, but it proves once again that theory is always gray, and the tree of practice is evergreen.

As the host of this promotion conference, I will briefly summarize that our ten companies have some significant commonalities. As the ancient Chinese saying goes, the nine species of dragons have their own characteristics, but they share the same surname. Dragon, the ten companies and ten brands gathered in the exhibition have several common social attributes:

· All belong to the "high-end, high-end" products in their respective professions.

· All have their own professional "independent intellectual property rights".

· Belong to the top three market positions in their respective professional market segments.

· There are innovative leaders and a solid and progressive backbone team.

· Similar corporate culture concept - respect for the market, the exhibition is a manifestation of the combination of powerful and complementary advantages.

In the future development of Hongye Technology, I would like to summarize a few words: enterprises, especially small and micro enterprises, should seize two "life-saving symbols". For example, it will take 10-15 years. The second is to take advantage of the general trend of "supply-side structural reforms", and to seek reform results from the upstream of the supply chain layer by layer, i.e. quality, service, and price, and "improve the risk resistance map of the entire supply chain." "Strong" capabilities, supplemented by the improvement of market-side coping capabilities, such as the formation of "brothers" from individual operations, and the combination of small sampans into warships.